Delivered an integrated strategy to build brand awareness and sales across advertising, retail and digital.
Appointed to deliver the global launch of the Jabra music range across advertising, retail and digital.
Fused innovative integrated (on and offline) media and audience targeting to drive theatre bookings through a creative campaign.
Built brand and product relevance through highly targeted account-based advertising techniques and personalised content experiences.
Delivered the FT’s native strategy and creation of advertising units and created sophisticated native advertising solutions, content and brand storytelling to drive audience engagement and action.
Developed thought leadership content strategy and content cement #1 market position and drive lead generation.
Created the SRU Rugby World Cup fan engagement platform that has evolved into the main SRU web platform.
Supported the launch of Technogym USA’s eCommerce portal and embedded a strategy to grow brand awareness and target consumers for conversion.
Delivered a suite of Pilot Guides apps and content to build key customer relationships through knowledge sharing.
Developed a content lead demand generation strategy, delivering leads to the corporate website and Xcina Academy.
Created O2’s Insights & Knowledge share portal that has transformed their intranet into a highly engaging media portal.