The Ambassador Theatre Group

Appointed by ATG as an integrated strategic and creative agency to increase theatre ticket sales and membership card take-up.

Brand Change

Tapping into the behaviour of theatre-goers whilst demonstrating the value of membership.

Consumer Change

Playing on the idea that theatre elicits a unique response from the audience, we carried out a shoot and created finalised advertising formats, social assets and on-site marketing materials. We developed a data-driven plan, fusing social insights with media targeting, alongside a clear retargeting and consumer experience journey.

The Results

Increased engagement and sales delivery, stretching budgets by 20% whilst reducing Cost Per Acquisition by 15%.