A beautiful website for a beautiful machine
The passion and quality that goes into each and every bike they build needs to come across on the website. This is their shop window and it needs to look as amazing as the bikes.
Showing the passion
We were commissioned to create content for the site and the brand. The D&O ethos to “crank things up”, led us to a rebellious, cinematic yet premium look with a tone of voice and message to match.
On location. On the open road
By combining wide angle shots and filmic vistas alongside close-ups of the care and detail of each bike they make, we were able to flaunt the dual benefit of riding a Down & Out custom bike. The freedom it gives you to go. And the quality and style you can do it in.
The virtual workshop and salesroom
By applying best practice UX and audience and persona insight we created clear user journeys and paths to purchase to build a website that works as well as it looks.
Props to the entire Down & Out crew
Mates’ rates, right?