Appointed as the global creative agency for the launch of Jabra’s new Stereo range, we developed an integrated communications strategy, including platform idea, advertising, eCommerce, social, influencer and retail.
To shift the corporate image of Jabra towards that of a lifestyle brand.
To differentiate Jabra based on product performance, aligning the brand with heartland music enthusiasts. Central to the campaign was a presence at music festivals across Europe & North America, activated via a content strategy to elevate the brand.
We shifted the corporate marketing mindset of the business into a more contemporary, lifestyle oriented and innovative approach to product launch and communications.