Speed and innovation to launch telecoms disruptors
Services
Brand Strategy
Visual Identity
Tone of Voice
Social Media
Web Design and Development
Industry
Telecoms
Year
2023
Context
A joint venture between Virgin Mobile and Friendi brought a new entrant into the LTAM and Middle East technology, media and telecoms space. Introducing Beyond ONE. A new company with a radically different approach. Through innovative platforms and products, they wanted to bring unprecedented levels of personalisation to consumers’ digital worlds. They had the ambition to make it happen but beyond a basic logo, they had nothing.
Intelligence
Even rule breakers need structure
We started by creating a brand framework. At the centre of that is the core brand idea - “Disrupt for good.” Three words that articulated everything the brand wanted to do. Our creative strategy was to reflect the hyper-personalisation of the product through hyper-personalised interactions between brand and consumer. Beyond ONE was set to be forever changing, non-static brand that the closer you got to it, the stronger your bond becomes. Different and disruptive in every sense.
Progress
Immersive, innovative, chaotic
From these basic building blocks, we created a tone of voice and built a multi-faceted brand world that would introduce Beyond ONE with a bang, exhibited in the form of a B2B corporate website. We threw conventional UX principles to the wind and the UI rulebook out the window. Creating a disruptive experience that made the audience stop and think at every interaction. Using AI integration and innovative website build techniques, this is an immersive, chaotic world that is the perfect visualisation of a brand that’s daring to change the telecoms landscape. This is more than a website.
Results
We now have been working with Beyond ONE for over two years and are their go-to agency. We are considered custodians of the brand. Our remit includes ongoing iterations and development of the corporate website and production of corporate communications materials including social media, brochureware and documentation templates.
