25 years ago, LiveScore were one of the first real-time sports updates and results companies. But an influx of competitors left the category crowded.
Services
Brand Strategy
Visual Identity
Tone of Voice
Consultancy
Industry
Sport
Year
2022
Intelligence
A brand for the fans
We identified that a consumer-first strategy was required to put fans at the heart of the brand proposition development and shift user perception: FROM FUNCTION, TO FANDOM. This would deliver a competitive advantage to future proof the brand, attracting and retaining fans. We started harnessing rich data and insights gathered through a 6-month research phase which we distilled into a single brand framework.
Progress
A shift in momentum
With the brand in place, we created a new LiveScore kit. A logo, electric colour palette and new visual identity. The "Momentum Shift" design device was born. 11 energy packed, reactive lines, twinned with bold typography, and a voice of the fan, passionate tone, the new ID celebrates the game changing moments that get us out of our seats. Critically, the brand ID is easy-to-use for LiveScore’s internal marketing, creative, design and content teams.
Results
A big win for LiveScore
March YoY - All platforms, All geos
Total users are up +2.3m (+8.0%)
Retained users up +1.4m (+9.3%).
