Total Football was revolutionary for football fans across the globe. LiveScoreBet’s global platform aimed to communicate the same.
Services
Campaigns
Asset Production
Industry
Betting
Year
2024
CONTEXT
Do it like the Dutch
At the close of 2023, LiveScoreBet were targeting mass growth and expansion. They had just launched their updated global facing platform ‘Total Betting.’ LiveScoreBet wanted to unveil it to the world through a series of TV and Radio ads across UK and Ireland that would support key fixtures across the football season. Our challenge? Create a script and TVC that would be flexible enough to support the key events whilst still carrying the ‘Total Betting’ message across 6, 15 and 30 second lengths. And just like the Oranje in the 1970s, bring a revolutionary way to play to fans across the globe.
INTELLIGENT
Fast, fluid, connected
Total Betting allows users to seamlessly switch between content, odds, offers and score updates. But hoofing these benefits to the LiveScoreBet audience was never going to work, they are well-versed in the game. LiveScoreBet have to show a nuance without overplaying the platform. Every benefit was written through the lens of Total Football, through the seamless switch of play, the connection between odds, content and offers and the beautiful simplicity of it working in harmony.
PROGRESS
The evolution of play
We had previously worked with LiveScoreBet’s parent company, LiveScore, to reposition their visual identity. Born from it was the ‘Momentum Shift’ design device. This would represent the base layer, the current of the game, taking fans and viewers through the key, decisive moments displayed in the benefits of what Total Betting offers. Bold, loud type lifted the key moments of the script, while visual tropes such as tactics boards and footage of other sports took the message home.
RESULTS
A big win for LiveScoreBet.
No official results in yet but from initial feedback the ad has gone down a storm and further edits are being worked on.
